What is Cross-Border eCommerce?

Cross-border eCommerce is used to describe retail stores that sell products across borders to other countries. These eCommerce stores ship internationally and operate as B2B, B2C, and C2C from one country to another. Common examples of cross-border eCommerce stores are online fashion stores like Shein. Additionally, eCommerce retailers such as Amazon, eBay, and Shopify are cross-border platforms for businesses.

How Does Cross-Border eCommerce Work?

Online stores will choose a customer base and in which countries to do business. The eCommerce store will have a localized home-base and ship their products internationally, or “across borders.”

Europe and Cross-Border eCommerce

The UK is responsible for approximately 87% of the total European eCommerce markets. Over one-fourth of all eCommerce in Europe is cross-border and Amazon still maintains the number one ranking for online retail. China is still the highest cross-border eCommerce retailer with international shipping all over the world, and the US and Europe as the biggest consumers of Chinese eCommerce.