post by:
Donna Cohen
Utilizing tools and services that are designed to grow your business help relieve the pressure on your shoulders while keeping you in the driver’s seat of your business. We will dive into how one or more of these programs can help you grow and scale your Amazon eCommerce company while simultaneously making it easier to run your business.
Top 10 Best Amazon Tools to Grow Your Business
- Jungle Scout
- Helium 10
- Sellics
- FeedbackWhiz
- AMZ Finder
- Keepa
- MerchantWords
- Refunds Manager
- Inventory Lab
- RepricerExpress
Let’s take a closer look at our top Amazon tools.
1. Jungle Scout
Growing your business sometimes means that you are interested in adding more products to your inventory. There are so many products available already, you might wonder how to even find the best sellers in the first place. Luckily, Jungle Scout was programmed specifically for this purpose. Initially designed as a Chrome browser extension to help Amazon sellers research the most profitable products on the platform, Jungle Scout has morphed into one of the leading resources for product tracking, keyword strategy assessment, and inventory management.
How to Use Jungle Scout
Using Jungle Scout is easier than you might think. With the compatible Chrome browser extension, you can access product insights, ASIN metrics, and view demand and competition right on the Amazon product page. Additionally, the full range of services through your account includes business performance overviews, filter categories to find related products, improve your keyword searches, determine seller and product rankings, and find trusted suppliers.
Jungle Scout Pricing Options
Jungle Scout pricing comes in three tiers: Basic, Suite, and Professional.
- Standard Plans: (save up to $549/year when billed annually)
Basic: $49/month (or $29/month if billed annually)
- Includes Chrome extension
- Track up to 20 products
- Up to 500 Amazon estimates per month
- Limited access to Opportunity Finder, Product Database, Keyword Scout, and Supplier Database.
Suite: $69/month (or $49/month if billed annually)
- Includes everything in basic plan
- Track up to 150 products
- Rank Tracker for 3,500 keywords
- 1000 Amazon estimates per month
- Unlimited access to Opportunity finder, Product Database, Keyword Scout, and Supplier Database
Professional: $129/month ($84/month if billed annually)
- Includes everything in the Suite Plan
- Track up to 1000 products
- 1500 Amazon estimates per month
- Rank Tracker for 5,000 keywords
- 6 months historical product tracking
2. Helium 10
Maybe you are thinking about incorporating new products, maybe not. Either way, you are ready to expand your business and that means optimizing your search listings and reaching new consumers. You can manage your end-to-end growth in your Amazon store. Helium 10 helps you work with your current inventory and optimize your current listing.
How to Use Helium 10
Helium 10 has a Chrome extension to help you conduct vital research right on the product page. Use Helium 10 to find the most profitable products in each category using the Product Research tool. Discover which keywords your customers are searching to increase product visibility. Track those keywords by ranking to improve your product page ranking. Use the Analytics tool to monitor the current market and get advanced information regarding your profits. Set up pay-per-click (PPC) marketing to direct customers back to your listing.
Helium 10 Pricing Options
Helium 10 has three pricing plans: Starter, Platinum, and Diamond.
- Starter $39/month ($29/mo when billed annually)
- Includes limited access across all tools
- Keyword Tracker – Up to 20 keywords
- Market Tracker – Get competitor info on 1 market
- Get alerts on 2 ASINs
- Platinum $99/month ($84/mo when billed annually)
- Includes everything in the Starter plan with increased access
- Keyword Tracker – Up to 2,500 keywords
- Market Tracker – Get competitor info on 3 markets
- Get alerts on 100 ASINs
- Follow up with your customers with Amazon review requests/automated emails for up to 5,000 emails per month
- Diamond $249/month ($209/mo when billed annually)
- Includes everything in Platinum plan with increased or unlimited access
- Keyword Tracker – Up to 5,000 keywords
- Market Tracker – Get competitor info on 5 markets
- Get alerts on 300 ASINs
- Up to 15,000 Amazon review requests/automated followup emails
3. Sellics/Perpetua
Sellics is a management program to help you get your products ranked higher on Amazon. The higher you rank on Amazon, the more visible you are to your customers. Having more selling potential allows you to outsell your competition which helps you grow your business. Ultimately, you need the right marketing strategies to make these goals a reality. Sellics – now called Perpetua – is designed to help market your product to the right audience.
How to Use Sellics/Perpetua
Perpetua’s Amazon Ads uses three metrics to determine how to create your ad campaign: your selected products, Amazon Advertising Cost of Sales (ACOS), and your daily budget. Your advertising and PPC campaign goes live. Use Keyword Boosters to find keyword searches with the highest conversion rates to increase your product visibility. Additionally, get analytics for every hour so you can monitor your marketing campaigns and make adjustments as needed.
Sellics/Perpetua Pricing Options
Perpetua has four pricing tiers to fit any budget:
- Starter $250/month
- Up to $5000 in monthly ad spending
- Use with 1 retail platform
- Growth $550/month
- Up to $10,000 in monthly ad spending
- Use with 2 retail platforms
- Hourly analytics updates
- Pro $550/percent of ad spend managed in Perpetua
- Up to $200,000 in monthly ad spending
- Unlimited retail platforms
- Enhanced analytics and tracking
- Enterprise Custom pricing available
- $200,000+ in monthly ad spending
- Unlimited retail platforms
- Amazon marketing cloud integration
- Custom dashboards
Generating reviews does not come easy. Only around 1-2% of all Amazon buyers leave a comment, rating, or review. That doesn’t bode well for seller’s rankings. However, when prompted by email or text message, a whopping 71% of customers will click the link to leave a review on your product page. FeedbackWhiz is an automated system to give you a full overview of your data and sends automatic review emails to your customers.
4. FeedbackWhiz
Generating reviews does not come easy. Only around 1-2% of all Amazon buyers leave a comment, rating, or review. That doesn’t bode well for seller’s rankings. However, when prompted by email or text message, a whopping 71% of customers will click the link to leave a review on your product page. FeedbackWhiz is an automated system to give you a full overview of your data and sends automatic review emails to your customers.
How to Use FeedbackWhiz
With FeedbackWhiz’s customizable emails, you can engage your customers after their order is received. You want positive reviews so searching consumers trust your product and service. FeedbackWhiz helps track your customers with a history of leaving 5-star reviews so you have a higher chance of receiving that glowing feedback. Sometimes you just can’t satisfy that one nasty customer, so FeedbackWhiz gives you the tool to easily request Amazon remove negative reviews.
FeedbackWhiz Pricing Options
FeedbackWhiz offers 5 pricing plans:
- Free $0/month
- 150 emails/month and 1 email marketing campaign
- 1 marketplace
- Limited support
- Starter $19.99/month
- 2000 emails/month and 10 email marketing campaigns
- Add marketplaces for $10
- Basic $39.00/month
- 5000 emails/month and unlimited email campaigns
- Add marketplaces for $10
- Professional $79.99/month
- Unlimited emails and email campaigns
- Add marketplaces for $5
- Ultimate $139.99/month
- Includes everything in the Professional package plus unlimited marketplaces and a dedicated account manager
5. AMZ Finder
Not only do you want to generate positive reviews, but you want those reviews to honestly reflect the quality of your product and your customer service skills. Boosting your customer service and positive reviews leads to better brand recognition and further leads to increasing your ranking and sales.
How to Use AMZ Finder
Using AMZ Finder, customize your own email templates and use carefully designed filters and features to find which template works best for each customer. Then set up automatic emails to strengthen the buyer-seller relationship. Get real-time alerts whenever a customer reviews the product so you can quickly respond. Create your own professional invoices that give your business an edge over your competition. And possibly one of the most interesting features? You can use AMZ Finder to access eight Amazon marketplaces including North America, Europe, and Japan without added fees.
AMZ Finder Pricing Options
AMZ Finder offers separate pricing plans for Customer Emails and Review Management.
Customer Email Plans
The three plans are Basic ($19/mo), Pro ($39/mo), and Enterprise (starting at $59/mo). The only difference between plans is that Basic offers 2000 emails/month, Enterprise offers 5000 emails/month, and Enterprise starts at 10,000/month. If you desire more emails, the price increases.
Review Management Plans
Review Management plans have 5 tiers: Starter ($29.99/mo), Basic ($34.99/mo), Pro ($39.99/mo), and Enterprise (starting at $54.99/mo). Like the Customer Email Plans, the difference in price comes down to how many ASINs you want to track: Starter (50 ASINs), Basic (100 ASINs), Pro (200 ASINs), and Enterprise (starting at 400 ASINs). Enterprise is customizable and the price increases if you require more ASINs.
6. Keepa
You need to keep track of the current market in order to make sure you are pricing your products competitively. Keepa was designed to accurately track international Amazon prices on millions of products making it easier to access real-time data right at your fingertips. Having access to Amazon’s price history keeps you in the loop and lets you stay ahead of price drops and increases.
How to Use Keepa
If you are just getting started, Keepa helps you find profitable items to sell on Amazon. However, if you are already an established Amazon seller, you want to know how your prices compare to your competitors. Keepa shows you a comprehensive history of your product’s pricing and you can set alerts for price changes in a certain threshold. Use the Keepa browser extension or Keepa app to view real-time pricing information and graphs right on the Amazon product page.
Keepa Pricing Options
Keepa offers their services for free and you do not need to register for an account to access pricing history on your products. However, if you choose to register for an account, you have the ability to access additional features and include more developers. The Basic plan starts at $99/month and Standard starts at $199/month.
7. MerchantWords
We’ve seen some programs that “do it all,” but sometimes you just want to focus on one aspect. With MerchantWords, that focus is collecting data related to keyword searches. Finding the right keywords to increase your visibility gears you up for higher ranking to generate more sales.
How to Use MerchantWords
MerchantWords has several categories for organizing SEO and keyword searches including the top keywords for your product to land you on page one of search results. Use the reverse ASIN tool (ASIN +) for long tail keywords, Page 1 Products which pulls the top products for each keyword, and Emerging Trends to find the top keywords before your competition.
MerchantWords Pricing Options
MerchantWords has four pricing tiers:
- Silver $35/mo
- Single country and 500 monthly searches
- 25 market insight searches and 5 insight reports
- Gold $79/mo
- Search regionally with 1000 monthly searches
- 100 market insight searches and 50 insight reports
- Platinum $149/mo
- Global Amazon data and unlimited monthly searches
- 10,000 market insight searches and 500 insight reports
- Enterprise $749/month
- Global Amazon data and unlimited monthly searches
- 100,000 market insight searches and 1000 insight reports
- Personal account manager
8. Refunds Manager
Something we don’t talk alot about, but happens to even the best sellers is refunds. Sometimes the product was not handled with care during shipping or the customer could just change their mind. Either way, having a program to manage your refund accounts is essential so that you and your customer don’t become frustrated. Refunds Manager is one of the few programs dedicated to getting your reimbursements from Amazon for lost, stolen, or damaged products that have been returned by the customer.
How to Use Refunds Manager
Setting up Refunds Manager is simple. Creating your account takes a few minutes but linking your FBA accounts automatically gives Refunds Manager access to review your products, orders, returns, and shipments. Once the Refunds Manager has reviewed the account, it will find exactly which orders are eligible for reimbursement from Amazon. Refunds Manager will then submit the claims on your behalf and create unique case reports. Once it’s approved by Amazon, you receive your reimbursement.
Refunds Manager Pricing Options
Refunds Manager has standard pricing for all sellers; they charge a 25% fee from all of your reimbursements. Included in this fee is your setup and maintenance, discrepancy finder, and case management.
9. Inventory Lab
Managing inventory is essential to managing other factors of your business such as cost, customer service, and efficiency. Inventory Lab concentrates on ensuring you have up to date information regarding your supply. It’s time to ditch that excel spreadsheet in favor of a program that actually works as hard as you do.
How to Use Inventory Lab
In Inventory Lab’s research phase, you can find and source products that have the highest profitability. List your items with ease as Inventory Lab does the work for you – all you have to do is print the label and send the product off to FBA. Inventory Lab also takes care of the accounting when it comes to procuring, selling, shipping, and returns so you have a clear report for each sale. Plus, have a real-time view of your current inventory and what is on order so you don’t reorder too soon or too late.
Inventory Lab Pricing Options
With Inventory Lab, you have the option to include or exclude insights into your sales history, projections, and Restock Reports.
Without the additional features, Inventory Lab’s standard option is $690/year with unlimited employees. Adding the insight features is an additional $25/month.
10. RepricerExpress
It’s one thing to monitor price changes with your products. It’s another to actively adjust the prices every day according to the competitive market. RepricerExpress takes that step out of the equation for you by auditing your products in real-time. You set a minimum and maximum price, and RepricerExpress does the rest.
How to Use RepricerExpress
RepricerExpress uses basic and advanced settings to help you calculate your minimum and maximum price amounts. In the basic settings, you can review your dashboard, see pricing trends, and make adjustments as needed. In the advanced settings, you can exclude certain markets, product conditions, and even specific competitors to help set the best pricing threshold.
RepricerExpress Pricing Options
RepricerExpress has four pricing tiers:
- Express $85/mo
- 15-minute repricing
- 5,000 maximum listings and 3 channels
- Plus $259/mo
- Instant repricing
- 50,000 listings and unlimited channels
- Ultimate $409/mo
- Multichannel instant repricing
- 250,000 listings
- Extreme $1249/mo
- All of the features above plus priority repricing and 1 million listings.