post by:
Donna Cohen
Want to scale your Shopify brand with TikTok? Its benefits are vast, and it’s easier than ever to create a business account and start advertising today.
Scaling your Shopify business is difficult without the proper advertising. Offering quality products and great deals isn’t enough to increase your revenue. People need to know that you exist, and that comes from finding the perfect advertising outlets. Social media is a great tool, but TikTok, specifically, has some great benefits for Shopify stores. With that said, let’s delve into the details, so you can scale your business that much sooner.
What Is TikTok?
TikTok is a social media platform with a unique algorithm. Anyone can go viral because TikTok makes it easy for users to find new content. This platform is made to showcase short videos, which are easily customized on the platform itself. They offer filters, sound effects, stitching abilities, and even “duet” videos. It has evolved immensely over the last few years. It’s definitely a worthwhile tool for your ecommerce business.
Can You Connect Shopify?
Yes! TikTok makes it easier than ever to connect your Shopify store to their platform. You can add your products to your account and let the shoppers go nuts. There’s a convenient shopping tab that brings users to your doorstep. They never have to leave the platform, which is a convenient benefit for your customers. If you’re a new brand who is looking to get discovered, then TikTok will work with you because when you win, they win.
What Are The Benefits Of Using TikTok?
It’s easy to find your store with TikTok’s algorithm. There is no traditional “feed” like what other social media sites offer. The potential for coming across your site is much higher comparatively. With a billion or so users, this company can give amazing results. Over half of their users purchase from brands they see on this platform. Do you know what that means? More sales! With this “lax” atmosphere, it’s easy to promote because people don’t feel as pressured or “put off” by businesses.
How Do You Get Started?
Begin with creating a business account. Once you fill out your information, you can choose “Ads Manager Mode.” There’s a “simple” choice or a “custom” choice, which you can always switch later. Next, it will ask if you want to create an ad right away. It will walk you through the process if you choose to do so. Once you do this, you can personalize your account. It’s important to offer as much information as you can, so the customer has a great experience researching and purchasing from your brand.
How Do You Market On TikTok?
There are a few different ways to market on TikTok. All of them are wonderful, it just depends on what you’re selling and personal preference. We’ll walk you through the options, so you have a better idea of what TikTok has to offer.
1. Add Your Products To “TikTok Shopping”
This selection will allow you to make your own product catalog. You’ll find this option on the TikTok “ads manager.” Click on “assets” then “catalog.” It will walk you through the creation, but be careful with your settings because you won’t be able to change anything except the name afterward. This is a place for short product descriptions and pixels, so you can track events from your website.
2. Organic Content Strategy
This strategy doesn’t involve paid advertisements. You or your employees can create advertisements to post. This will “organically” be fed to the users. This strategy works well when you post consistently. Making time for this can cut into other projects, but it may be worth it if you get good results.
3. TikTok Ads
This is the same as “organic content” except you pay to reach more people instead of relying on the algorithm. Since TikTok is a video platform, your ads will have to be videos, which can take up a lot of time, but it’s much easier to catch the consumer’s eye with video than with written content.
4. Partner With “Influencers”
You can reach out to influencers and create a sponsored contract. They will share your content with their high-volume of followers. It’s a great way to get your brand seen by a lot of people, and also promoted by someone whom they respect and admire. A terrific option for those who can fit the influencer’s bill in their budget.
How Do You Increase Sales With Marketing?
You’ve done the research. You’ve created your account and found the best avenues to get your content out there. But what should be in your advertisements? If you follow these three rules, you’ll increase your sales and keep customers coming back to you.
1. Keep It Casual
Customers want to connect with you on a personal level. When they’re scrolling through TikTok, they would prefer to see someone who created content from their phone than an ad with high-production value. This makes your job easier and keeps your customer happy.
2. Keep It Trendy
Pay attention to the trends circulating on the app. It can be hard to keep up with all of them, but make a point to follow a few. It’s easy to tell which ones are going viral, as the videos will have a lot of views. Read the comments to gauge the audience’s reaction. This makes creating relatable content that much easier.
3. Keep It Real
It may not seem like a far cry from “keep it casual” but it’s important that the people in your advertisements are authentic, too. It’s not just about location and product. Don’t sell your product, share it. People want recommendations, not pitches.
Do You Need Funding?
If you’re in need of a loan, there are many companies that can offer your Shopify store a boost in funds. Cashflow can be tight, particularly if you are just starting your ecommerce business or looking to expand it. Marketing is the key to scaling, but how can you market without the proper cashflow? There are several lending companies with your interests in mind. Search for ones that specialize in this area and offer you the best results.